« Back Home
Barry Farber consults with a variety of companies and customizes each program to fit their key needs and challenges.
Below are some case study examples in the Commercial Mortgage industry, Office Products Industry, and the Wholesale Refrigeration, AC, Heating Parts & Equipment industry.
1. Arbor Commercial Mortgage, LLC
*Worked one-on-one with EVP/Mktg and VP Sales along with originators/sales force on targeting qualified borrowers to grow and expand their business. Interviews and research with their customer base was completed to create program customized to their industry and key needs. A customer focused approach for their sales force created the results in the testimonial below:
“Barry helped me develop a micro marketing strategy for our national sales team in which we identified a small, select group of prospective clients who we referred to as the wish list of prospects and those we would love to do business with. We developed a strategy to learn as much as we could about each and every potential client and created a campaign that delivered something of true value in a very personal way with the goal of getting face-to-face meetings. The program has been highly successful as it helps define new prospects, makes the sales team highly accountable and can be tracked over time for ROI. Barry listens to your needs, has the expertise and creativity to execute and sustain initiatives and goes above and beyond to deliver what we set out to achieve. I highly recommend Barry for new business strategies.”
Arbor Commercial Mortgage
2. Ricoh Corporation
*Worked one-on-one with EVP, Director of Sales, VP Sales Training to create a variety of programs to acquire, grow and retain their major account business … Interviews with their customers for sales and sales management training programs were conducted on why their customers buy and how to retain them for future business. Currently working with management on customizing their presentations for greater impact and results in the field.
“Barry Farber helped us gain valuable insights into our customers overall needs and created a account penetration strategy that brought results. It’s all about being focused on the needs of the customer and our entire sales division benefited from his expertise.”
Senior Vice President
3. Sid Harvey’s
*Worked on a program called “Reach Out” that was designed for their 70+ branches to pro- actively call on current customer base to increase business and maintain relationships. Have completed many customer interviews that were transcribed and used as a training tool on how to deliver superior customer service through management training and “top gun” training (a program designed for their top producing sales people).
”I have known Barry for almost 30 years. He has followed me in my career and I his and to my benefit it has helped me grow over the years. I can say that many authors, speakers and consultants have come and gone in my career, but Barry’s message rings true and has held up over the decades. Barry is exciting, intelligent, resourceful and has an uncanny ability to put people he speaks to at ease. He is as young at heart and energetic today as the day I first met him. Whether in front of a large audience, small group or one on one, he is cool, informative, funny and relevant. Managers of mine, years after attending Barry’s seminars and meetings, quote him as if they heard him yesterday. Working with Barry is having a friend for life.”
Senior Vice President, Sales & Marketing
Sid Harvey Industries
Partial Client List
Allied Van Lines
Double Tree Hotels
Green Mountain Coffee
New York Times
|New York University
Penguin Putnam Publishing
Sales & Mktg Mgt Magazine
Scholastic Book Fairs
The Learning Annex
TruGreen Land Care