Barry helped me develop a micro marketing strategy for our national sales team in which we identified a small, select group of prospective clients who we referred to as the wish list of prospects and those we would love to do business with. We developed a strategy to learn as
much as we could about each and every potential client and created a campaign that delivered something of true value in a very personal way with the goal of getting face-to-face meetings. The program has been highly successful as it helps define new prospects, makes the sales team highly accountable and can be tracked over time for ROI. Barry listens to your needs, has the expertise and creativity to execute and sustain initiatives and goes above and beyond to deliver what we set out to achieve. I highly recommend Barry for new business strategies.