In a perfect selling world, you’d collect a few major clients who would remain loyal forever and whose needs would never change. You’d rarely have to look for new business. Sounds great, except that in the real world, you have to consistently find ways to get new customers. In other words, you’ve got to network.
Some entrepreneurs dread networking because it forces them to go outside their safe, familiar circle of contacts. But the truth is, most of your potential business lies outside your comfort zone.
| Barry Farber consults with a variety of industries to help them grow and expand their business. He is the best-selling author of 11 books on sales, management and customer service. His latest release “Diamond in the Rough” CD program is based on his best selling book, radio and television show. Visit him at: www.BarryFarber.com or email him at: barry@barryfarber.com. |