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Ask 10 people, and you’ll get 10 different definitions of success. No matter what it means to you, however, true success can never be stagnant-you don’t just achieve it once and then keep it for life. To remain successful, you must continue climbing.

In sales, there are two parallel ladders of success, one internal and one external. The first involves regular improvement-learning as much as possible about your profession and product. The second one concerns service-using what you’ve learned to enhance your ability to serve your customers.

Barry Farber consults with a variety of industries to help them grow and
expand their business.
He is the best-selling author of 11 books on sales, management and customer
service. His latest release “Diamond in the Rough” CD program is based on
his best selling book, radio and television show.
Visit him at: or email him at: