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It doesn’t matter if you’re a novice, a practiced professional, or a high-powered CEO — your success depends on how well you sell your product, your service, your idea, yourself. Bestselling authors Robert L. Shook and Barry Farber present you with an unmatched advantage into the world of business and sales—the secrets, strategies, tactics, and insights of an elite group of industry leaders. Handpicked to cover the crucial aspects of successful selling, these high-profile CEOs and entrepreneurs each share a story from their rise to the top of their field, and reveal applicable lessons for always closing the sale (no matter what’s being sold).